With more than 300 million followers, MrBeast’s fan base is nearly as large as the U.S. population. @mrbeast’s power and popularity stem from his high production videos and stunts that include surviving in Antarctica for 50 hours and building a Wonka chocolate factory.
After gracing the cover of Rolling Stone earlier this year, Mr Beast is now also on the cover of Forbes for their annual 30 under 30 pic.twitter.com/jiK8TKoWf3
— Jake Lucky (@JakeSucky) December 1, 2022
The YouTube titan, whose real name is Jimmy Donaldson, has used his massive clout to earn a fortune in digital ad dollars—and build a real-world empire. Beast-based brands include Feastables snack bars and the MrBeast Burgers restaurant chain, plus Donaldson’s sprawling merch line. (Disclosure: Donaldson is slated to become a member of Forbes’ board when a planned sale of the company is completed.)